Metaconcrete's Signature Bookcase!!!!!!


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signature-1.jpgThis graceful and lyrical bookcase was designed  by Beak Jonghwan and Woo Yangsic. Called "signature shelf" it is a combination of a long, thin piece of metal that curves, creating  the shelves, combined with vertical metal columns that pierce the shelves and hold the system upright. According to the designers, "Signature is made by a combination of simple and brief configuration factors." The duo's design company, Metaconcrete, started in 2008 and based in Seoul, Korea, reflects their belief that  "design is created from the point of contact between the idea and reality." The company's name refers to their approach of blending metaphysical and concrete science.  

I was extremely captivated by this piece of furniture and the thoughtfulness in the approach to its design. I think that if we blend metaphysical concepts with concrete ideas we will create new and innovative ideas and products.  This seems to me to be an eastern philosphy that we might embrace in the west. But, what I adored most about the project was the drawing for the piece that the designers sent to me ......... the simplicity of line, and how it had come to life so seamlessly!!!

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